Find and keep your round pegs.

Sales and Marketing Consultancy.

Your customers are your biggest asset. Your success is ultimately determined by identifying, attracting and retaining the right customers. Whether you call them your customers, clients or partners; they are the reason your business exists. It’s crucial to attract the correct fit.

Your sales and marketing plan should be designed and implemented with the customer in mind at all times. Who are they, what are they looking for, how can you show them that your business/product is exactly what they need, or want, and how can you enhance their experience at every touch point? It sounds obvious but it’s surprising how easy it is to get wrong.

It’s vital to understand who the right customer is for you and not to waste time, money and effort on a customer who isn’t the correct fit, will never buy or will require so much work that it becomes unprofitable. Avoid the busy fool trap at all costs. It’s important that you see as much value in them as they do in you. When you do find a customer who is a perfect match, recognise their value and go all out to keep them.

A square peg will never fit a round hole no matter how much time, effort or pressure you apply, but a round peg will fit right in and stay put, unless you push them away.

At Hello Sales our Sales and Marketing Consultancy guides you through a three-step process – Plan, Analyse, Review, to identify the right customers and focus your sales and marketing efforts on the right message through the right channels.

Focusing more energy through a smaller, more targeted pool with more strategic messaging is what will ultimately increase your sales pipeline and revenue.